Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, April 3, 2017

Break me off a piece of that sugar, chocolate, and palm kernel oil composite

One of my selections for Deal Me In was “The Extraordinary Science of Addictive Junk Food,” an article by Michael Moss on how food companies refine their products to increase consumption as much as possible.

The article looks at the issue from the point-of-view of the companies and their scientists and marketers. We come across as lab rats sucking on sugar water in a bare cage. Any weakness, preference, or craving is an opening for more food to pour in. (I love the names of some of these - a cheap substitute for cheese might be something called “cheese food.” It’s cheese-like in nature; cheese-ish.)